Catherine Buch-Faure

Catherine Buch-Faure

Brand and Advertising Manager at AXA France
Paris, France

About me

20+ years’ experience developing businesses and brands (AXA, AXA Direct, American Express, Europcar, Coca Cola...). I am results and clients driven, very dedicated to all the brands I have been working for.
Global experience (Europe, Japan and France).
I believe in open-mindedness, innovation, and networking in order to be more effective in my job -that’s why I am committed in Marketing, Digital and Advertising Associations. I am Board Member at Club des Annonceurs, Executive board member at Union des Annonceurs, member of the Electronic Business Group, Member of the Napoleon Academy, Adetem and Women Academy. I have also been part of different jurys in order to find more inspiration for the brands I have been working for: Effie, Corporate and Consumers Top Com, SPEM, Brand Content, European and Medla advertiser Cristal Festival, Venus of innovation juries…)
I also think that success lies in teamwork and being constantly in move to adapt to the new environment, competition, economic, social and digital transformations , being part of the family of the “ change makers “.

Sector Experience


Brand and Advertising Manager
AXA France
2000 - Present (22 years 7 months)
Brand and Image Manager
AXA Direct
1998 - 1999 (1 year)

Coordination of the launch of the AXA Direct advertising campaign in Japan with the Japanese marketing team & contribution to the appointment of the advertising agency in Japan.
Coaching of Sicher Direct & Direct Seguros advertising plans.
Identification of common values of the brand.
Conceptualization of a brand style book and a graphical chart for internet.
International Account Director for American Express Corporate Services
Neuilly sur Seine, France
1995 - 1998 (3 years)
Coordination of American Express Corporate Services for Europe
Launch of the American Express - Air France - ACCOR - Crédit Lyonnais corporate card ( PR, Advertising and Marketing Direct )

International Account Director
Neuilly sur Cedex, France
1991 - 1994 (3 years)
Coordination of Europcar Interrent avertising campaigns for Europe

Account Manager and then Account Director on international accounts
Neuilly sur Cedex, France
1984 - 1990 (6 years)
Management of accounts : Coca Cola (2 years ), R.J.Reynolds for Camel (7 years), Del Monte, Interbrew (Stella Artois, Hoegaarden, Abbaye de Leffe), Warner, Stefanel, Footlocker......


Master's degree in business and corporate laws

1980 - 1983 (3 years)

Business - Marketing - Finance - Management

1980 - 1982 (2 years)
Activities and Societies: Vice President of the "Gala des Grandes Ecoles"

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