| Title | The Fruit Euphoria |
| Brief | Fruit juice is normally regarded as a morning drink. But with more than 20 flavours, Pago has a juice for every time of the day, even after dark. This digital campaign explored its sophisticated universe. Experience the "fruit euphoria". |
| Agency | LGM&co |
| Campaign | The Fruit Euphoria |
| Advertiser | Pago |
| Brand | PAGO |
| Posted | November 2018 |
| Business Sector | Fruit Juices & Drinks |
| Story | Pago is an international fruit juice producer which belongs to the Eckes-Granini group. The brand has been making fruit juices for more than 100 years. Over the years, it has become an iconic brand of cafes and restaurants terraces. Recently, the brand is also distributed in supermarkets. With more than 20 flavours, Pago offers a variety of gourmet flavours ranging from orange juice to rhubarb even lychee to name a few…Pago's universe is the "anti-morning" juice, it's all about pleasure, evening in black for a gourmet moment. |
| Media Type | Digital |
| Founder | Nicolas Gandrillon |
| Founder | Morgan Faivre |
| Creative Director | Nicolas Gandrillon |
| Creative Director | Morgan Faivre |
| Chief Executive Officer (CEO) | Julia Nguyen-Mathéry |
| Art Director | Catherine Canavaggio |
| Copywriter | Gauchot Philippe |
| Digital Producer | Marvin Cabannais |
| Account Executive | Léa Marchal |
| Agency Producer | Florian Simon |
| Digital Production | Cher Ami |
| Advertising Manager | Apolline Maille |
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