Nigel Vaz

Nigel Vaz

CEO at Publicis Sapient
London, United Kingdom

About me

Nigel is global CEO of Publicis Sapient and serves as Publicis Groupe’s Global Lead of Digital Business Transformation. He is responsible for driving forward the company’s vision of partnering with clients to ensure they are successful at reimagining and transforming their business for the digital age.

He has held a variety of leadership positions with Sapient prior to its acquisition by Publicis Groupe, where he now serves as a member of its Executive Committee, charged with identifying opportunities to help clients drive growth and efficiency and evolve the ways they work in a world where consumer behavior and technology are catalyzing social and commercial change at an unprecedented pace.

Nigel’s roots are in business strategy and technology, where he has consistently helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, he was a successful entrepreneur – co-founding a public company with interests in telecoms, consulting and connectivity solutions. He has also been a key advisor for a number of companies including AT&T/Cingular, McKinsey and Company, Orange, Siemens, Telkom SA, Verizon Wireless and Vodafone.

As part of Sapient’s executive leadership team, he drove the evolution of the European business and helped to build Sapient into one of the largest digital professional services companies in the UK from a start-up in the space of a decade, including its expansion beyond the UK to be a significant presence in Europe. He went on to lead the Sapient business in EMEA and APAC and its evolution to SapientNitro, as well as playing a key role in the successful integration of Razorfish to create SapientRazorfish within the Publicis Sapient digital business transformation hub.

In his current role leading a business with expertise spanning technology, data sciences, consulting and creative, Nigel acts as strategic advisor on complex transformation initiatives that accelerate the businesses of clients including Lloyds Banking Group, BNP Paribas, Carrefour, M&S and Unilever.

Nigel is President of the IPA (Institute of Practitioners in Advertising) and a board director of The Marketing Society. He is an inductee of the BIMA Digital Hall of Fame (British Interactive Marketing Association).


Member Executive Committee, Global Business Transformation Lead at Publicis Groupe
United Kingdom
June 2017 - Present (4 years 3 months)
London, United Kingdom
January 2000 - Present (21 years 8 months)
CEO Feb 2019 – Present
CEO EMEA and APAC Feb 2015 – Feb 2019
Global Chief Strategy Officer Aug 2014 – Dec 2016
Senior Vice President, Managing Director Oct 2010 – Oct 2014
Vice President, Managing Director Jan 2007 – Oct 2010
Vice President Jan 2005 – Jan 2007
Director Jan 2000 – 2005
Global President
DigitasLBi North America
United States
November 2016 - October 2017 (11 months)
London, United Kingdom
November 2015 - November 2016 (1 year)
Co-Founder and Managing Director
Internet Solutions
January 1996 - 2000 (4 years)

Trade Organizations

Institute of Practitioners in Advertising, London

March 2019 - Present (2 years 6 months)

The Marketing Society

Board Member
July 2014 - Present (7 years 2 months)

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