| Title | Change The News |
| Agency | Havas Lisbon |
| Campaign | THE DAY-AFTER-WOMEN'S-DAY NEWSPAPERS |
| Advertiser | Raparigas da Bola |
| Brand | Raparigas da Bola |
| Posted | September 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | AR GUERRILLA FROM NGO RAPARIGAS DA BOLA PROVES THAT THERE IS NO LACK OF NEWS-WORTHY, FEMALE-ATHLETE STORIES. If the newspaper don´t give column space to women athletes, then they took it by force, or rather, by intelligence. The group Raparigas da Bola (English translation: Ball Girls) released its latest guerrilla activation to try and reduce gender inequality in sports media coverage. In the week that marks International Women’s Day, the group highlighted the following message: what’s the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes. |
| Media Type | Case Study |
| Length | |
| Production Company | Garage Films |
| Creative Director | Ana Torres |
| Creative Director | José Vieira |
| Copywriter | Bernardo Tavares |
| Art Director | Sávio Hatherly |
| Designer | Tito Gouveia |
| Post Production | Glimpse |
| Sound | Estúdio Casa Da Árvore |
| Development | Studio Akt Creative |
| Executive Creative Director | Paulo Pinto |
| Content | Claudia Lopez |
| Content | Cláudia Martins |
| Account Management | André Palma |
| Account Director | Sergio Resende |
| Developer | Leo Gomez |
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