Kim Getty

Kim Getty

President at Deutsch, Los Angeles
Los Angeles, United States

About me

As President of Deutsch’s Los Angeles office, Kim leads a world-class team of entrepreneurial thinkers who roll up their sleeves to help businesses grow. Since joining Deutsch in 2003, Kim has been instrumental in building the agency into one of the most innovative creative shops on the west coast. During her tenure at Deutsch, she has driven the development of new practice areas for the agency, including experiential marketing, music, PR and DLAtino.

Committed to nurturing young talent, Kim serves as an adjunct professor at USC’s Annenberg School and also sits on the board of The Grady College of Journalism and Mass Communication at the University of Georgia. Kim has been recognized as one of the most powerful women in advertising by Business Insider, a top LA executive by the Los Angeles Business Journal, and earned the American Advertising Federation’s Mosaic Award for Industry Career Achievement. She is also a regular contributor to Fortune and Entrepreneur.

Sector Experience

Positions

President
Los Angeles, United States
2015 - Present (4 years 3 months)
Contributor to Fortune's Most Powerful Women Network
• Fortune, October 24, 2015: Leaders, Here’s Why You Should Try to Be More Like Tina Fey
• Fortune, October 6, 2015: 6 Ways to Nail Your Next Big Presentation
• Fortune, September 16, 2015: Here’s Why So Many Companies Struggle with Innovation
• Fortune, August 14, 2015: Four Qualities of Great Coworkers
• Fortune, July 10, 2015: The Main Reason You Shouldn’t Leave Your Job — Yet
• Fortune, June 1, 2015: Why this Executive Doesn’t Believe in Work-Life Balance
• Fortune, May 26, 2015: Why Young Workers Make the Best Mentors

Honors and Awards
• IPG Individual Champion of Inclusion Award 2015
• AAF Diversity Achievement Mosaic Award for Industry Career Achiever 2015
• Deutsch- #2 Ad Age A List 2015
• Deutsch- Creativity Innovators of the Year 2015

Press:
• Mashable, June 24, 2015: Women are (finally) being portrayed positively in commercials
• Examiner.com, June 16, 2015: My First Job: ‘Getting my Hands Dirty”
• Harper’s Bazaar, May 17, 2015: Mad Women: 4 Women in Advertising on 'Mad Men' and the Industry Today
• Fast Company, May 8, 2015: 12 Lessons from Business Leaders’ Moms
• Digiday, February 10, 2015: Inside the Agency: Deutsch’s Los Angeles Digs
• Advertising Age, January 15, 2015: Deutsch Lifts L.A. Execs to North American Roles, Names Sawyer Chairman

Keynote speaker at Digiday Agency Summit (Oct 2015), Panelist at DMA &Then (Oct 2015) and Panelist at FT Innovate (Dec 2015)

Facilitated the development of Deutsch Good, the agency’s corporate social responsibility platform. (See Digiday: Inside Deutsch’s Millennial Drive Social Good Campaign)

Notable Creative Work:
• Angel Soft: “Happy Father’s Day, Mom” (The Today Show)
• Target: Imagine Dragons Live – 2015 Grammys (Forbes)
• Mophie: 2015 Super Bowl (Today.com)
• Dr Pepper: Lil Sweet for Diet Dr Pepper (US Weekly)
• Target: Back to College, Made for U College Styler (Mashable)
Partner/Chief Operating Officer
Los Angeles, United States
2013 - 2015 (2 years)
Press:
• New York Times, January 14, 2014: Have Your Job and Moonlight, Too
• USA TODAY, June 6, 2013: Ad Agencies go from Jingles to Entrepreneurship
• Huffington Post, December 16, 2014: Women in Business Q&A: Kim Getty, Partner/Chief Operating Officer, Deutsch LA
• Fast Company: February 13, 2014: The World’s Top 10 Most Innovative Companies in Advertising
• DEUTSCH LA: For upgrading its ad agency into a product developer too. If your kid is now convinced that he can start the car using the Force, or if a chorus of dog barks replaces the tune of the "Imperial March" in your head, you have Deutsch LA to thank. After many years of creative dormancy, the storied agency has reached a new creative stride in the past few years, owed largely to these Super Bowl spots for Volkswagen. Deutsch LA has also invested heavily in product development with its Inventionist unit, going beyond advertising to produce mobile apps for brands like Pop Secret.

Notable New Business Wins:
• Sprint
• Mophie
• Pizza Hut
• Avvo
• Vivint
• Georgia Pacific
• HTC
• Taco Bell Digital AOR

Started the Deutsch Moms Group, bringing in a licensed therapist and parenting consultant monthly to field questions and support the agency’s community of moms.

Launched DLAtino, Deutsch’s multicultural marketing arm (See Campaign Magazine: Deutsch LA Steps Up Focus on Hispanic Marketing)

Speaker at 2014 3% Conference: How Change Happens- 2014 3% Conference Presentation

Instituted Deutsch’s Side Project-Project Initiative (See Digiday: Deutsch LA Takes on Employees as Latest Client)

Honors and Awards:
• Deutsch- Ad Age A List: #2 Standout Agencies of the Year 2014
• Deutsch LA- Fast Company Most Innovative Companies in Advertising- 2014
• Target- Event Marketer’s Grand Ex Award, Bullseye U
P/Account Director, SVP/Group Account, EVP/Executive Director
Los Angeles, United States
2003 - 2015 (12 years)
EVP/Executive Director (2009-2015)
Honors and Awards:
• Anthem “Our Health Connects Us” – 2010 CLIO Healthcare Award

SVP/Group Account (2006 – 2009)

VP/Account Director (2003 – Apr 2006)
Partner, Director of Account Management
Los Angeles, United States
2011 - 2013 (2 years)
Honors and Awards:
• Kim Getty: Business Insider’s Most Powerful Women in Advertising, 2012
• Deutsch- #10 on Ad Age A List 2013
• Deutsch LA- Creativity Innovators of the Year 2013... See more
Account Director
Santa Monica, United States
1999 - 2003 (4 years)
Senior Account Executive
COLBY EFFLER & PARTNERS
United States
1997 - 1999 (2 years)
Account Executive
HAMILTON ADVERTISING
United States
1996 - 1997 (1 year)
Los Angeles, CA

Education

1991 - 1995 (4 years)

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