Title | The live drone beach report |
Agency | BBR Saatchi & Saatchi |
Campaign | The live drone beach report |
Advertiser | Super-Pharm |
Brand | Super-Pharm |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved. |
Problem | In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot? |
Media Type | Digital |
Length | |
Chief Executive Officer (CEO) | Yossi Lubaton |
Chief Creative Officer | Jonathan Lang |
Executive Creative Director | Idan Levy |
Copywriter | Ronni Azulay |
Art Director | yuval zuckerman |
Account Supervisor | Noa Sharf |
Account Executive | Ronny Chaikin |
Chief Strategy Officer | Shai Nissenboim |
Strategic Planning Director | Roni Arisson |
Head of Production | Dorit Gvili |
Production Company Producer | Maya Palmon |
Production Company Producer | Eran Harel |
Traffic Director | Ronit Doanis |
Traffic Director | Avia Ben Ishay |
Editor | Dan Deutsch |
Production Company | Go Live |
Voice | Ben Ben-Baruch |