| Title | Coffee Shot |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Coffee Shot |
| Advertiser | Elite Coffee |
| Brand | Coffee Shot |
| Date of First Broadcast/Publication | 2014 / 7 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Tagline | Wakes you up |
| Story | Coffee Shot is a new coffee & chocolate energy drink from Elite.There are days when we all need a “coffee shot” because it’s hard to maintain high levels of energy throughout the day. The spot divides people into two groups: Those who naturally have high adrenaline levels due to their jobs/roles/situations – and all the rest. Natural adrenaline-producing people are characters such are as a ping pong judge in Seoul, a Leningrad circus cannon man or a plumber in a Bogota. They probably don’t need a coffee shot. The “normal” rest of us, on the other hand, could definitely use a coffee shot once in a while.Coffee Shot – Wakes You Up! |
| Media Type | Television |
| Length | |
| Executive Creative Director | Nadav Pressman |
| Creative Director | Eran Nir |
| Copywriter | Lior Shoham |
| Art Director | Alejandro Feldman |
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