Michèle BERNE

Michèle BERNE

Strategic Planner at Weber Shandwick - Paris
Clichy Cedex, France

About me

Michèle joined GolinHarris France as Director of Consumer and Brand Practice in 2005, working for clients such as Nespresso, Wrigley. Badoit, Noilly Prat, Goodyear, Opel.
Prior to join GolinHarris, Michèle was Senior Account Director at Herald Communications (Fleishman Hillard). With her team specialised in Internet/web technologies and consumer goods, she developed and implemented corporate and product PR programs in order to raise companies' profiles, build brand, educate mass consumer on emerging technologies (wap, e-book, streaming, Internet high speed etc).
Michèle has 18 years experience in PR, mainly with International PR agencies such as Edelman, Hill & Knowlton and Euro RSCG. She has a diversified know how in various markets: food brands (Orangina, Pepsi, Badoit, Campari), Electronic consumer goods (Fuji, Kodak,Thomson, Sharp), retail (Auchan, Fnac), electronic consumer goods, (Thomson, Kodak, Sharp), publishing (Hachette Jeunesse), industry (L?oréal, Butagaz) and media (BBC World, BBC Prime).
Beside standard PR actions, she coordinated pan European programs, conducted awareness surveys, elaborated sponsorship policies and realised corporate & product brochures and videos. industry
Michèle holds a degree from l?Ecole Française des Attachés de Presse. Native French speaker, she is fluent in English.

Positions

Strategic Planner

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