| Title | For every Bachelor and Bachelorette |
| Agency | Leo Burnett |
| Campaign | 'For every Bachelor and Bachelorette' |
| Advertiser | Australian Equality Campaign |
| Brand | Australian Equality Campaign |
| Posted | February 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following. |
| Media Type | Television & Cinema |
| Creative Director | Andrew Woodhead |
| Creative Director | sarah mcgregor |
| Production Company | Airbag |
| Director | Adrian Bosich |
| Production Company Producer | Martin Box |
| Agency Producer | Eliza Malone |
| Chief Creative Officer | Jason Williams |
| Chief Executive Officer (CEO) | Melinda Geertz |
| Creative Team | Katarina Matic |
| Account Director | Rhys Thomas |
| PR | Katy Denis |
| Post Production | Nick Venn |
| Line Producer | Megan Glass |
| Editorial Producer | Olivia Carolan |
| Assistant Editor | Damien Magee |
| Assistant Editor | Lucas Baynes |
| Grade | Manimal |
| Online Studio | Manimal |
| Grade | Ryan Brett |
| Grade | Chelsea Nieper |
| Online Producer | Chelsea Nieper |
| Sound | Nylon - Simon Lister |
More Work
SEE ALLBachelors & Bachelorettes
- BRAND:
- Australian Marriage Equality
- AGENCY:
- Leo Burnett