The Social Hub - "Whatever Your Journey, it Starts Here"

Halal

Halal Amsterdam, Netherlands

7295

Brand: The Social Hub
Country: Netherlands

Advertiser: The Student Hotel

Title	Whatever Your Journey, it Starts Here
Agency	Halal
Campaign	The Social Hub
Advertiser	The Student Hotel
Brand	The Social Hub
Date of First Broadcast/Publication	2022 / 10
Business Sector	Hotels, Resorts
Philosophy	The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors' concept - a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’. The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio. The campaign video of ‘Whatever Your Journey, it Starts Here’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community. The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November.
Media Type	Digital
Length	30 seconds
Market	Germany, Spain
Production Company	Halal
Advertising Manager	Jason Steere
Advertising Manager	Niek Bults
Advertising Manager	Rahel Ritchie
Advertising Manager	Lara Yegenoglu
Managing Director	Caroline Hagoort
Strategy Director	John Connell
Creative Director	Pascal Duval
Art Director	Tom Sibma
Junior Creative	Noemi Tombeur
Copywriter	Alex Rigby
Agency Producer	Dorothy Bany
Account Manager	Julie Cousty
Project Manager	Britt van den Berg
Head of Production	Job Sanders
Director	A Nice Idea Studio
Producer	Janneke Mushonga
Director of Photography (DOP)	Bjoern Knetchel
Gaffer	Sergio Fuida
Production Service Company	New Moon Productions
Service Producer	Joseph Roncelli
Production Manager	Ivan Martinoz
1st AD	Aaron Dormer
Casting Director	Meritxell Civico
Wardrobe / Stylist	Cristina Malcorra
Make-Up Artist	Susana Sanchez
Art Department	Laura Folch
Post Production	Mind and Image
Editor / VFX Supervisor / Grading	Nicolas Giraldon
Music Composer	Raven Artson
Sound Designer	Peter Golovtchiner
Photographer	Elza Jo Tratlehner
Photography producer	Charlotte Brugman
Line Producer	Rachel van As
Production Manager	Jessie van de Wiel
Gaffer	Jhonathan Baena
Digital Assistant	Lukas Kwiatek
Light Assistant	Dennis Erfmann
Wardrobe / Stylist	Lisa Anne Stuyfzand
Make-Up Artist	Kimm Bakkers
Set Designer	Floor Knaapen
Retoucher	Ruud van Doorn
Casting Director	Nuray Kurşun
Casting	The Rats