|Title||Who is my boss?|
|Campaign||Walk with you.|
|Advertiser||NTT Docomo, Inc.|
|Date of First Broadcast/Publication|
|Business Sector||Mobile Telephones & tablets|
|Tagline||Walk with you.|
Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back.
|Result||Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation.|
|Media Type||Case Study|
|Agency Contribution||Dentsu Inc.|
|Production Company||Tohokushinsha Film Corp.|
|Production Company||Dentsu Tec Inc.|
|Production Company||1-10 design Inc.|
|Creative Director||Yasumichi Oka|
|Art Director||Seijo Kawaguchi|
|Art Director||Kengo Kato|
|Art Director||Tsubasa Kayasuga(Web)|
|Agency Producer||Kenji Mitsuhashi|
|Agency Contribution||NTT Advertising Inc|
At W+K London, Tait will partner with ECD Tony Davidson to lead c...
JUNE 2009: Wieden + Kennedy makes Tony Davidson and Kim Papworth...
Hermeti started his career at Mother London in 2007 as an intern....
Mr. Andrea Stillacci is the Founder, Chief Executive Officer and...
Fuck adversting, create emotions. My core expertise is to overc...
Ana studied advertising in Brazil before packing her bags and mov...