| Title | First Day Friends |
| Agency | BBDO San Francisco |
| Campaign | First Day Friends |
| Advertiser | Cesar |
| Brand | Cesar Dog Food |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Philosophy | The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Matt Miller |
| Associate Creative Director | Michael Cornell |
| Associate Creative Director | Latasha Ewell |
| Art Director | Katie Burleson |
| Copywriter | Alisha Pagano |
| Head of Integrated Production | Lou Doherty |
| Group Strategy Director | Meredith Krull |
| Editor | Dalan McNabola |
| Production | Park Pictures |
| Directors | The Mercadantes |
| Color | Company3 |
| Colorist | Sophie Borup |
| Audio | One Union Recording Studios |
| Sound Designer | Joaby Deal |
| Music | Marmoset |