| Title | Liquid Myth |
| Agency | Leavingstone |
| Campaign | Liquid Myth |
| Advertiser | IDS Borjomi |
| Brand | Borjomi |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Story | Borjomi as the vitalizer, spring water, often plays a decisive role in representing our country to the world. With this ad, we wanted to solidify its position as a national heritage brand on a global scale.We showed the history of Borjomi's 135-year development concurrently with Georgian culture. There were three distinct eras: the discovery of Borjomi, the first factory built in the 1880s, and the modern times. In this campaign, we take the audience on a journey to showcase the historical significance of invigorating mineral water across Georgia, we filmed in Svaneti, Kazbegi, Kakheti, Mtskheta, and Tbilisi, in addition to Borjomi Gorge.We created a unique song based on the motifs of a Georgian folk masterpiece, |
| Media Type | Web Film |
| Length | |
| Creative Chairman | Levan Lepsveridze |
| Chief Creative Officer | Anze Jereb |
| Executive Creative Director | Levan Lepsveridze |
| Creative Director | Emily Koridze |
| Art Director | Bruce Lee |
| Senior Copywriter | Keti Kipshidze |
| Copywriter | Qetka Magradze |
| Account Director | Zizi Nasrashvili |
| Account Director | Ekaterine Ebanoidze |
| Head of Design | Matassi Sulakauri |
| Design Team | Aniki Gelashvili |
| Design Team | Giorgi Jinoridze |
| Design Team | Eka Vekua |
| Design Team | Mari Onavari |
| Design Team | Nikita Mchedlishvili |
| Design Team | Magda Janjalashvili |
| Senior Account Manager | Salome Martiashvili |
| Account Manager | Mariam Simonishvili |
| Motion Designer | Luka Shvelidze |
| Administrative Team | Erekle Zurmukhtashvili |
| Administrative Team | Natia Demetradze |
| Administrative Team | Pikria Javashvili |
| Board | Giorgi Jinoridze |
| Copywriter | Tatia Darsadze |
| Executive Producer | Meli Bagdavadze |
| Director | Dima Chkheidze |
| Director of Photography (DOP) | Sandro Darakhvelidze |
| Steadicam Operator | Merab Kiknadze |
| Production Coordinator | Tamta Navrozashvili |
| Line Producer | Nino Chkhikvishvili |
| 1st AD on Set | Ninutsa Sinjikashvili |
| 1st AD | Maia Imedashvili |
| Production Designer | Polina Rudchik |
| Production Designer | Sandro Nadareishvili |
| Props Master | Zaza Vashakmadze |
| Set Design Assistant | Zaza Gogorishvili |
| Set Design Assistant | Nika Badashvili |
| Set Decorator | Jimsher Berdzenishvili |
| Set Decoration | KinoFactory |
| Gaffer | Giorgi Gogatishvili |
| Lighting | Vazha Aprasidze |
| Lighting | Giorgi Gogbaidze |
| Lighting | Akaki Kurdadze |
| Lighting | Robert Araqeliani |
| Lighting | Giorgi Chubinidze |
| Lighting | Ghvtiso Melashvili |
| Lighting | Shalva Leluashvili |
| Lighting | Archil Samkharadze |
| Lighting | Bidzina Chkheidze |
| Lighting | Bidzina Chinchaladze |
| Lighting | Datuna Arabidze |
| Camera Dpt | Bacho-budu Iakobidze |
| Camera Dpt | Khatia Khalvashi |
| 1st AC | Irakli Duru Jgenti |
| Dolly | Ghvtiso Melashvili |
| Dolly | Bacho Jakhua |
| Costume | Ika Bobokhdze |
| Wardrobe Assistant | Mariam Sabanadze |
| Wardrobe Assistant | Elene Zvanbaia |
| Wardrobe Assistant | Nino Zvanbaia |
| Wardrobe Assistant | Nini Natelashvili |
| Wardrobe Assistant | Ana Pailodze |
| MUA & Hair | Madonna Tchanturia |
| MUA & Hair | Teo Glonti |
| MUA & Hair | Eka Lomtadze |
| MUA & Hair | Nino Dashniani |
| Casting Manager | Nutsa Abashidze |
| Casting Assistant | Elene Kekelidze |
| Stunt | K2 Club |
| Stunt Coordinator | Giorgi Komakhidze |
| Location Manager | Inna Margvelashvili |
| Location Manager | Nino Jvania |
| Set Manager | Giorgi Peradze |
| Production Assistant | Ana Gazdeliani |
| Runner | Giorgi Tsikhishvili |
| Runner | Giorgi Barbaqadze |
| VFX Artist | Ioseb Gvasalia |
| VFX Artist | Dato Gvasalia |
| Special Effects / VFX | Alexandre Gvasalia |
| Special Effects / VFX | Sandro Gvasalia |
| Special Effects / VFX | Rostom Giorgadze |
| Special Effects / VFX | Stanislav Pestov |
| DIT | Boris Ostaev |
| Storyboard Artist | Irakli Toidze |
| Storyboard Artist | Qetka Magradze |
| Photographer | George Kolbaia |
| Assistant Photographer | Elene Gomelauri |
| BTS Operator | Giorgi Chekurishvili |
| BTS Operator | Dato Chekurishvili |
| Choreography | Muro Gagoshidze |
| DP | Vigen Vartanov |
| VFX Company | Highway VFX |
| VFX Supervisor | Luka Jgarkava |
| VFX Producer | Levan Lapachi |
| VFX Company | GARNAMATAC |
| CGI Artist | David Chabashvili |
| CGI Artist | Irakly Zurabishvili |
| Music | Zviad Mgebry |
| Colorist | Pavel Marko |
| Sound Designer | Paata Godziashvili |
| Audio Post Production | Studio Phonograph |
| Sound Recordist | Salome Akhaladze |
| Sound Recordist | Paata Godziashvili |
| Voice Casting | Artur Stepanyan |
| Voice Talent | Varlam Korshia |
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