| Title | Sister Circle 2 |
| Agency | Droga5 |
| Campaign | Sister Circle |
| Advertiser | Women’s Health & Family Services |
| Brand | WHFS |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8). The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support. Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking. The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed. Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends. The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign. Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women. The new visual identity – comprised of geometric shapes derived from circles – represents the diverse women who make up the Sister Circle community. It celebrates strength in numbers and the power of coming together to create a support network. Its warm and soothing colour palette represents a safe, supportive and inclusive space. Its typography and tone of voice are designed to be trustworthy, simple and easily understood. To call attention to the charity’s relaunch and encourage donations, Droga5 has also created an outdoor and social campaign. The campaign will run across International Women's Day week, 7th March - 10th March. The copy-led campaign establishes the importance of the charity and the issues they are working to solve. All media space was kindly donated by Ocean Outdoor, Jack, MiQ and Hawk, with support from EssenceMediacom and Bountiful Cow. |
| Media Type | Outdoor/Out of Home |
| Length | |
| More Information | http://sistercircle.org.uk/ |
| Head of Design | Stephanie McArdle |
| Design Director | Marios Diamantis |
| Senior Designer | Hannah Stewart |
| Designer | Lina Jacinaite |
| Motion Designer | Rob Wicksteed |
| Motion Designer | Mike O’Brien |
| Head of Studio | Tim Larke |
| Chief Creative Officer | Shelley Smoler |
| Creative Director | Charlene Chandrasekaran |
| Creative | Lucy Aa |
| Creative | Jordan Waters |
| Communication Strategy Director | Clemency Beale-Collins |
| Strategist | Eloise Sykes |
| Strategist | Sara Barqawi |
| Senior Account Director | Laura Kidd |
| Account Director | Ben Allan |
| Senior Account Manager | Libby Matthews |
| Advertising Manager | Karen Wint |
| Advertising Manager | Becca Pratt |
| Production Company | Wellcom |
| Production Director | Mel Di Prinzio |
| Project Manager | Debbie Lee |
| Account Director | Dean Baker |
| Project Lead | Claire Hodges |
| Developer | Daniel Mukasa |
| Developer | Caroline Butterworth |
| Developer | Manuel Yemoh |
| QA Lead | James Rose |
| Associate Account Director, Media | Amelia Bath |
| Media Account Manager | Beth Moss |
| Media Agency | EssenceMediacom |
| Media Agency | Bountiful Cow |
| Media Agency | Ocean Outdoor |
| Media Agency | MiQ |
| Media Agency | Hawk |
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