Matthéo Pressmar
directeur commercial at TBWA\PARIS
Boulogne-Billancourt, France
TitleHarmless Guns
Campaign Les Armes Inoffensives
Advertiser Dagoma
Brand Dagoma
Date of First Broadcast/Publication
Business Sector Printers & Scanners
Story 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless.
Media Type Branded Content
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Advertising Manager
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