| Title | Basisbibel |
| Agency |
Gobasil Hamburg
|
| Campaign |
Basisbibel
|
| Advertiser |
German Bible Society
|
| Brand |
German Bible Society
|
| Posted | July 2011 |
| Business Sector | Newspapers, Magazines, Books
|
| Philosophy | Designing a Bible cover that would attract young people (e.g. pupils), as well as twentysomethings and adults is a challenge in itself. The design had to stand out among different new German Bible translations entering the market in the same year, so it was even more important to communicate the style of the language, and the particular benefits of the translation. In addition to that, the client had tried to place and sell parts of the New Testament (single books and the Synoptic Gospels) on the German book market for several years, with the same name but different designs and concepts, without success. |
| Result | Since the implementation on the Frankfurt Book Fair in October 2010, the DBG sold circa 20,000 copies from a total number of 26,000 copies. After 5 months the purple edition was sold out. These were sensational results for a partial issue of the Bible, the New Testament. Also very interesting: the other colors (green, petrol, blue) sell in the same range, and orange was available after the event. In addition, there is a magnificent increase in media coverage about the innovative book design, the campaign motives, and the translation itself that is very positive without exception. |
| Media Type |
Packaging, Branding & Design
|
| Creative Director |
Eva Jung
|
| Art Director |
Oliver Popke
|
| Creative Director |
Nico Mühlan
|
