| Title | The Canvas Experiment |
| Agency |
Perfect Fools
|
| Campaign |
The Canvas Experiment
|
| Advertiser |
Converse
|
| Brand |
Converse
|
| Posted | August 2011 |
| Business Sector | Shoes
|
| Philosophy | Converse, with their strongly analogue image, have only become more popular in the digital era, in part because they’ve remained so focused on enabling unique and engaging brand experiences – with a heavy emphasis on music, art and events. Our idea was to turn the Chuck Taylor All Star itself into a vehicle for delivering inspiring digital content. Design challenges included integrating a complex technical solution (480 independent servomotors, cabling and associated hardware) while presenting a visual experience which appeared to be made up of shoes and only shoes, all on an extra-tight six week schedule. |
| Result | As of today, May 23, the Canvas films have received 27,656 likes on Facebook and 125,168 views on YouTube. The films were released one by one, and have now been live between one and four weeks. |
| Media Type |
Packaging, Branding & Design
|
| Executive Creative Director |
Tony Högqvist
|
| Executive Creative Director |
Mark Chalmers
|
| Copywriter |
Patrick Gardner
|
| Art Director |
Niklas Karlsson
|
| Account Director |
Patrick Gardner
|
| Account Director |
James Goode
|