| Title | #ConsignesAIRATP |
| Agency | Havas Paris |
| Campaign | #ConsignesAIRATP |
| Advertiser | RATP |
| Brand | RATP |
| Posted | November 2016 |
| Business Sector | Public Transport, Mass Transit |
| Story | On average, one passenger per day suffers a serious accident on the Paris metro and RER network. This is often caused by carelessness.We made people aware of the issue by sharing a few simple rules that are often forgotten, and we did this by parodying a format that everyone would be familiar with: airline safety instructions. This poster campaign, covering the whole RATP system, conveyed a serious message in a humorous way. |
| Media Type | Case Study |
| Length | |
| Producer Agency | Virginie Meldener |
| Art Director | Nathalie Winkelmann |
| Executive Creative Director | Christophe Coffre |
| Copywriter | Jérémie Pouchin |
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