| Title | Wrangler Brand |
| Agency | WE ARE Pi |
| Campaign | Born Ready |
| Advertiser | Wrangler Company |
| Brand | Wrangler |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Clothing |
| Tagline | Born Ready |
| Story | Wrangler needed a new European positioning, they had not advertised in over five years and in that time, their products have evolved into the most innovative on the market. So we needed to refresh Wrangler’s image by defining a relevant positioning for the brand. A platform built on defining a relevant role in European and Asian Millennial consumer’s multi-dimensional lives., and bridged their cowboy heritage to their new and innovative future. Transcending both the denim fashion category and the outdoor category, Wrangler is more that jeans––it’s Life Gear that gives them the edge. Our brand platform Born Ready delivers this strategy across all consumer touch points. |
| Philosophy | Born Ready |
| Problem | Wrangler needed a new European positioning, they had not advertised in over five years and in that time, their products have evolved into the most innovative on the market. |
| Result | So we needed to refresh Wrangler’s image by defining a relevant positioning for the brand. A platform built on defining a relevant role in European and Asian Millennial consumer’s multi-dimensional lives., and bridged their cowboy heritage to their new and innovative future. Transcending both the denim fashion category and the outdoor category, Wrangler is more that jeans––it’s Life Gear that gives them the edge. Our brand platform Born Ready delivers this strategy across all consumer touch points. |
| Media Type | Television & Cinema |
| Length | |
| Market | Poland, Russia, France, Germany, Ireland, United Kingdom, Italy, Portugal, Spain |
| More Information | www.wearepi.com |
| Founder | Patrick Garvey |
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