| Title | Boy |
| Agency |
Camisa 10
|
| Campaign |
Bullying
|
| Advertiser |
Revista Vizoo
|
| Brand |
Vizoo
|
| Date of First Broadcast/Publication |
2014 / 1
|
| Product (original language) | Custom and content magazine
|
| Business Sector | Newspapers, Magazines, Books
|
| Tagline | Be smart, you are not like that. Bullying. The worst part is when you start believing in it. |
| Philosophy | All over the world, children and teenagers suffer from Bullying and begin to see themselves as caricatures. |
| Problem | The campaign proposes a new approach to the problem, showing that this type of prejudice has real significance only if the victim gives importance to it. The idea is to enhance the self-esteem of these kids. |
| Result | The campaign hit the streets and social media, raising the discussion with young people and experts and bringing a new way to think about the problem. |
| Media Type |
Poster
|
| Creative Partner |
Bruno Richter
|
| Creative Partner |
Victor Vicente
|
| Art Director |
William Moura
|
| Illustrator |
Felipe Moreira
|
| Photographer |
Rafael Magalhães
|
| Retoucher |
Ed Mesquita
|
