Sony PlayStation 5 - "Why be one thing, when you can be anything? "

adam&eveDDB

adam&eveDDB London, United Kingdom

Awards

3931

Brand: Sony PlayStation 5
Country: United Kingdom

Advertiser: Sony Corporation of America

Title	Why be one thing, when you can be anything?
Agency	adam&eveDDB
Campaign	Why be one thing, when you can be anything?
Advertiser	Sony Corporation of America
Brand	Sony PlayStation 5
Date of First Broadcast/Publication	2022 / 6
Business Sector	Video Games/Consoles
Media Type	Digital
Length	138 seconds
Soundtrack	“A Thousand Lives” Christopher Benstead
Audio	750mph
Chief Creative Officer	Richard Brim
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Director	Richard Gayton
Creative Director	Darren Beresford
Chief Production Officer	Anthony Falco
Production lead	Panos Louca
Producer	Hannah Needham
Producer	Stephen Mead
Assistant Producer	Arsalan Jamshid
Executive Content Director	Simon Adamson
Head of Content	Jessica Taylor
Senior Content Creative	Matthew Osborne
Design Company	King Henry London
Head of Design	Paul Knowles
Lead Designer	Scott Silvey
Artworker	Sam Stabler
Post Production	Cain&Abel
Managing Producer	Ludovica Melica
Senior Producer	Charlotte O’Reilly
Post-production Producer	Mandy Amoah
Post-production Producer	Marie Vivent
Senior Editor	David Smith
Hybrid Editor	Jason Fox
Digital Producer	Matthew Walker
Senior Graphic Producer	Tony Hutton
Creative Technology Director	Hash Milhan
Digital Design Director	Sam Butler
Technical Lead	Ben Aldrich
Production Company	Morton Jankel Zander (MJZ)
Director	Henry Hobson
Executive Producer	Lindsay Turnham
Producer	James Waters
Production Manager	Davina Abrahams
DP	Rob Hardy
Production Designer	Pirra
Set Decorator	Neil Floyd
Assistant Director	Antony Tanev
Gimbal Operator	Ivan Jelyaskov
Costume	Selina Wong
Costume Supervisor	Djanina Baykoucheva
Casting Director	Hammond & Cox Casting
Production Service Company	Icon Films
Service Producer	Millen Nickolov
Service Producer	Emil Rangelov
Service Producer	Gergana Kuzmova
Production Manager	Alexander Peytchev
Props Master	Atanos Apostolov
Make-Up Artist	Tatiana Sleptsova-Titta
Make-Up Artist	Nelly Teova
Make-Up Artist	Marina Boshnakova
Editing Company	Work Editorial
Editor	Neil Smith
Editor	Rain Keene
Editorial Producer	Ellie McNaughtan
Post Production	Selected Works
Shoot Supervisor/Creative Director	Greg Spencer
Post Creative Director	Jonathan Westley
VFX Lead	Francois Roisin
VFX Lead	Paul Donnellan
2D Artist	Georgina Ford
2D Artist	Theajo Dharan
2D Artist	Matt Clarke
2D Artist	Leandro Vaquez
2D Artist	Stephanie Skarbek
3D Artist	Nigel Timms
3D Artist	Sebastian Kowalski
3D Artist	Pavel Mamichev
3D Artist	Mickey O’Donoghue
DMP	Amber Fresenda
Executive Post Producer	Alex Fitzgerald
Post-production Producer	Katie Sharpe
Colorization	company 3
Colorist	Tom Poole
Sound Design and Mix	Sam Ashwell
Senior Audio Producer	Kirsten Troy
Music Supervision	PlayStation Studios
Music Supervision	Codie Childs
Music Supervision	duncan smith
Song producer	Christopher Benstead