Title Origin of Determination
Agency
RPA
Campaign
Origin of Determination
Advertiser
Honda Motor Co., Ltd.
Brand
Honda
Date of First Broadcast/Publication
2021 / 10
Business Sector Midsize Cars
Tagline Honda: The Power of Dreams Story "Origin of Determination” multi-channel campaign nods to the company’s future by tracing the roots of its product innovation. Over 100 Honda products featured in new TV spot – from motorcycles, marine engines, sports cars, trucks, to race machines, and the HondaJet
Media Type
Television
Length 60 seconds
Soundtrack “Stampede” – a remix of Verdi’s "La Traviata, Act I”
Senior Manager, Honda Marketing
Jessika Laudermilk
Manager, Honda National Advertising
Hundy Liu
Assistant Manager, Honda National Advertising
Robin Podell
EVP/Chief Creative Officer
Joe Baratelli
VP/Group Creative Director
Ken Pappanduros
VP/Creative Director
Sarah May Bates
Associate Creative Director/Art Director
Matthew Pullen
EVP/Chief Production Officer
Gary Paticoff
SVP/Director, Video Production
Selena Pizarro
Senior Producer
Ryan Radley
Senior Producer
Angela Pascal
Senior Producer
Jennifer Pearse
Video Production Coordinator
Will Conover
VP/Executive Producer
John Seput
VP/Director, Business Affairs
Maria Del'Homme
EVP/Chief Client Officer and Director of Operations
Brett Bender
SVP/Executive Account Director
Fern McCaffrey
VP/Account Director
Jane LoSasso
VP/Management Supervisor
Jacob Gentry
Account Supervisor
Christina Contreras
Senior Account Executive
Kelly Hu
VFX Supervisor
Andy McKenna
CG Supervisor
Kirk Shintani