Dora Pruzincova
Executive Creative Director at VMLY&R Prague
Praha 1, Czech Republic
TitleThe Story of Róbert Hutyra
Campaign The Story of Róbert Hutyra
Advertiser National Technical Museum
Brand National Technical Museum
PostedAugust 2018
Business Sector Museums & Monuments
Story Solution;The main objective for the direction of this film was to bring the Czechoslovak communist era to life in an authentic way. Instead of making the story of Robert Hutyra glossy and heroic, we wanted to make it intimate and raw, taking the “New wave of Czechoslovak film” from the 60s represented by Milos Forman, Jan Nemec or Ivan Passer as a reference. Actors were carefully selected to resemble the real heroes and act very naturally, almost like amateurs (a technique Milos Forman used in many of his films). The wardrobe, props and locations were carefully selected based on studying the personal archive of Robert Hutyra. To make the narrative voiceover sound authentic, we recorded 3 hours of interviews with Mr. Hutyra and closely mirrored the imperfections in his English with our actor. The idea behind the music was go smoothly with the film, without overpowering it but gradually developing with the story.;Brief Explanation;To promote a unique exhibition celebrating 70 years of the most popular Czech bicycle brand, we filmed a true story that illustrates just how strong a rider’s relationship with his bike can be. The story of retired professional cyclist (and Czechoslovak immigrant) Róbert Hutyra.
Media Type Web Film
More Information
Executive Creative Director
Creative Director
Art Director
Art Director
Managing Director
Production Company
Director of Photography (DOP)
Music Studio Bang World
Agency Producer
Post Production
Regional Chief Creative Officer
Sound Engineer
Line Producer


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