Tereza Sverakova

Tereza Sverakova

Chief Creative Officer at Y&R
Praha, Czech Republic

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Summary

PRAGUE, CZECH REPUBLIC // Tereza began her career 20 years ago at McCann Erickson Prague. But her love for advertising manifested way before. When she was 17, she attended a demonstration against the Communist regime holding a self made banner saying: “Who if not us, when if not now.” This sentence later became the official slogan of the Czech Velvet Revolution. And remains carved in stone in Prague.

After 3 years, Tereza left to work for other network agencies before returning to McCann Erickson as a CD.

In 2003 she was appointed ECD at DDB Prague. Around that time, she also wrote and directed a documentary series for Czech television about Czech female political prisoners.

Before Tereza joined Y&R, she served as the CD of Leagas Delaney Prague for 8 years, where her main responsibility was Skoda Auto’s local and global communication. Under her lead, Leagas Delaney became a highly awarded agency. For her work she has received numerous national and international awards including Clio, D&AD, New York Festival, Eurobest and 7 Cannes Lions this year.

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