| Title | Sundae |
| Brief | To underline the connection of McDonald's with the music scene, the recent stars and artists of the festivals were turned into fans of the Big Mac, Fries, Coke and Sundae. |
| Agency | TBWA\Switzerland AG |
| Campaign | McFestival |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2022 |
| Business Sector | Food |
| Story | After a two-year festival break, even more people are celebrating at the Open Airs throughout Switzerland. For thousands of music fans, McDonald's is a stopover when they arrive or depart. Not only for fans, but also for the stars themselves - if one or the other is to be found at McDonald's or ordered something to the backstage area.To underline the connection of McDonald's to the music scene, the stars of the festivals were turned into fans of Big Mac and Co. |
| Media Type | |
| Chief Creative Officer | Manuel Wenzel |
| Creative Director | Martin Winther |
| Art Director | Martin Winther |
| Creative Director | Tizian Walti |
| Copywriter | Tizian Walti |
| Art Director | Mark Levay |
| Account Director | Nadja Stickl |
| Account Manager | Rea Koehler |
More Work
SEE ALLComment Contest
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
Coke
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
Fries
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
Big Mac
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
Fire
- BRAND:
- Bell Food
- AGENCY:
- TBWA\Switzerland AG
Field
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
McDelivery
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
IQ_AI
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Chiat\Day New York