Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame
Story
For the first time, the pop tabs of the cans become a media and bring ready to use pins.
Philosophy
For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are.
Problem
In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins.
Result
The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br.