Toyota GR Corolla - "Metalmorphosis"

Hero

Hero Sydney, Australia

715

Title	Metalmorphosis
Agency	Hero
Campaign	Metalmorphosis
Advertiser	Toyota Motor Corporation
Brand	Toyota GR Corolla
Posted	September 2023
Business Sector	Cars
Philosophy	Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story. With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.
Media Type	Branded Content
Length	132 seconds
Production Company	Scoundrel
Executive Creative Director	Shane Geffen
Creative Director	Andrew Woodhead
Creative Director	Pat Langton
Copywriter	Will Fox
Copywriter	Annie Sullivan
Broadcast Producer	Margot Ger
Head of Strategy	Tallon Mason-Kaine
Client Services Director	Richard Hayes
Group Business Director	Charlie McDevitt
Business Director	Lucy Bell
Business Manager	Johnny Lwin
Director	Toby Pike
Executive Producer	Kate Gooden
Producer	Alex Tizzard
Director of Photography (DOP)	Stefan Duscio
Post Production	Heckler
Editor	Andrew Holmes
Illustrator	James Jirat Patradoon
Animation	Mighty Nice
Music / Sound Design	Squeak E. Clean Studios
Sound Engineer	Paul Le Couteur