Hornbach - "How spring smells"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

4564

Title	How spring smells
Title (original language)	So riecht das Frühjahr
Agency	HeimatTBWA\
Campaign	It Smells Like Spring
Advertiser	Hornbach. Bau- & Gartenmärkte
Brand	Hornbach
Date of First Broadcast/Publication	2019 / 3
Business Sector	Drugstores, Specialty Stores
Tagline	the smell of spring
Story	Our society has forgotten how the real world smells. Pollution is undermining nature, while perfumes, deodorants and soaps cover authentic odours. DIY chain Hornbach comes to the rescue by harvesting the smell of working on a spring project, as absorbed by the shirts and underpants of DIY fans. The garments are collected by scientists, vacuum packed and sold in vending machines to city folk. An absurd scenario with a message: your project enables you to rediscover the smell of nature.
Media Type	Television
Length	60 seconds
Production Company	Anorak Film
Production Company	Somesuch
Executive Producer	Catherine Baikousis
Director	Sam Hibbard
Director of Photography (DOP)	Jeremy Rouse
Producer	Felix Knabel
Production Designer	Brant Fraser
Styling	Kirsty Cameron
Production Coordinator	Karin Rudokas
Production Company	FINCH
Production Manager	Kristian Eek
1st AD	Richard McGrath
Line Producer	Amy Dymond
Editing Company	Cut and Run London
Editor	Benjamin Campbell
Editorial Producer	Maggie McDermott
Post Production	SLGH
Colorist	Benedikt Hugendubel
VFX Supervisor / 3D Lead Artist	Sermed Darah
Post-production Producer	Eva Klaiber
Post-production Producer	Christian Wegehenkel
Matte Painting	Christian Kesler
Music	Blut Audio / Hamburg