Flavio Fonseca
Creative Director at Saatchi & Saatchi
Sydney, Australia
TitleI don't want to be an angel film
Agency
Campaign I don't want to be an angel
Advertiser The Kid's Cancer Project
Brand The Kid's Cancer Project
Date of First Broadcast/Publication 2019 / 9
Business Sector Disease Awareness, Support Groups & Associations
Tagline New treatments will bring new hope. Help us get in front of cancer
Story Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease.
Media Type Integrated Media/360 Activation
Length
Creative Director
Creative Director
Executive Creative Director
Chief Creative Officer

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