Caméléon Association - "Recreation"

Libre MullenLowe

Libre MullenLowe Paris, France

2983

This ad is part of the ACT Responsible Collection

Brand: Caméléon Association
Country: France

Advertiser: Caméléon Association

Title	Recreation
Agency	Libre MullenLowe
Campaign	Recreation
Advertiser	Caméléon Association
Brand	Caméléon Association
Posted	January 2023
Business Sector	Anti-Domestic Violence, Sexual Abuse
Tagline	#TheShare
Story	CAMELEON, an association protecting children from sexual violence, has decided with the agency MullenLowe France to create RECREATION, a photo exhibition that took place last October in Paris designed from photos that can be found on social networks. Throughout the visit, people discovered joy, innocence and a certain intimacy in these photos illustrating the daily life of children. But in the last room, which is totally different from the rest of the exhibition, we revealed : « All the photos of children you have just seen were taken from the computer of a cyber-pedophile. » This new part of #TheShare campaign aims to raise public awareness on this controversial social behaviour of parents and challenge politicians through a petition to increase the means implemented to prevent and fight against cyber pedophiles: https://www.mesopinions.com/petition/enfants/protegeons-enfants-contre-cyberpedocriminalite/187983
Media Type	Events
Length	121 seconds
Executive Creative Director	Antoine Colin
Copywriter / Art Director	Bastien Bourdier
Copywriter / Art Director	Romain Duler
Copywriter / Art Director	Enzo Touboul
Copywriter / Art Director	Aymeric Lair
Producer	Christophe Demeure
Director	Twins Perrotte
Music Producer	Philippe Mineur
Music Company / Composer	Roomservice
Music Company / Composer	Circonflexe
Photography production	Agence VU
Photographer	Marin Driguez
Photographer	Cyril Zannettacci
Account Management	Melanie Pasquina