In collaboration with the French NGO Aveugles de France, the idea aims to make it possible for more children to enjoy the fun of the season Easter is one of the most important times of the year for Milka and for millions of children around the world who try to find the chocolate eggs hidden by the Easter Bunny. However, for many children who are visually impaired, it's a day when they can't join the fun.
Philosophy
Milka, the most tender chocolate brand, set out to do something so that these children could enjoy this moment. Together with the NGO Aveugles de France, they created the Beeping Bunny. A device specially designed so that for the first time these children can enjoy the Easter egg hunt with the rest of their friends. Created together with industry experts, the device has a special sound that makes it possible to locate the sweet reward through the sense of hearing. To launch it, Milka created an event to allow visually impaired children to experience this wonderful experience for the first time. The whole activation was recorded and shared in an emotional video, inviting everyone to make Easter even more tender.