Heinz - "Ketchup A.I"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

2266

Title	Ketchup A.I
Agency	Rethink Communications Inc.
Campaign	Heinz A.I. Ketchup
Advertiser	Heinz
Brand	Heinz
Posted	November 2022
Business Sector	Mayonnaise, Ketchup, Mustards
Story	With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? It turns out that just like humans, A.I. prefers Heinz.
Media Type	Case Study
Chief Creative Officer	Aaron Starkman
Chief Creative Officer	Mike Dubrick
Chief Strategy Officer	Sean McDonald
Creative Director	Xavier Blais
Copywriter	Xavier Blais
Creative Director	Zachary Bautista
Art Director	Zachary Bautista
Associate Creative Director	Geoff Baillie
Copywriter	Geoff Baillie
Copywriter	Aman Soin
Interactive Designer	Alex Fleming
Strategist	Julian Morgan
Broadcast Producer	Alex Butt
Broadcast Producer	Steph Walker-Wells
Post Supervisor	Megan O’Connor
Post Supervisor	Shannon Ing
Digital Producer	Sheldon Sam
Print Producer	AJ Merrick
Studio	Brad Kumar
Account Director	Jamie Sutherland
Account Director	David Greisman
Account Manager	Ashlynn Labinaz
Editor	Tyler Erdelac
Editor	Anna Vershinina
Special Effects / VFX	Dustin Gamble
Special Effects / VFX	Jean-Nicolas Duval
PR Company	Middle Child
PR Company	Zeno
Media Company	Carat
Media Company	P57
Marketing Director	Megan Lang