Vladi Paunescu
Copywriter at MullenLowe Romania
Bucuresti, Romania
TitleOh Christmas tree
Agency
Campaign Oh Christmas tree
Advertiser Fundația Conservation Carpathia
Brand Carpathia – European Wilderness Reserve
PostedJanuary 2017
Business Sector Environmental & Animal Issues
Story In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. 
Media Type Television & Cinema
Length
Creative Director
Group Creative Director
Art Director
Copywriter

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