Title | Oh Christmas tree |
Agency | Friends Advertising |
Campaign | Oh Christmas tree |
Advertiser | Fundația Conservation Carpathia |
Brand | Carpathia – European Wilderness Reserve |
Posted | January 2017 |
Business Sector | Environmental & Animal Issues |
Story | In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. |
Media Type | Television & Cinema |
Length | |
Creative Director | Sorin Tranca |
Group Creative Director | Vladi Paunescu |
Art Director | Mario Niculae |
Copywriter | Roxana Tănăsache |