SWEDISH MEATBALLS HAVE NEVER BEEN SWEDISH. UNTIL NOW. • In 2018, Sweden’s official account revealed a fact that took everyone by surprise: meatballs, their national dish, were not Swedish. • IKEA, globally recognized for its Swedish meatballs, has been quiet all this time…until now. It has been two years now since Sweden’s Twitter official account confessed through a viral tweet that the recipe of their national dish was not theirs. It was King Charles XII who brought it from Western Asia back in the 18th century. (https://twitter.com/swedense/status/990223361648275456?s=20) At that point, all eyes were on IKEA and a possible response to their country’s official account. But that didn't happen. Now, two years later, we have discovered the reason why IKEA did not respond to that tweet. They were waiting to have facts to reply with. And the response has not disappointed. The Swedish brand has created and launched its new plant-based meatballs that have the same taste and texture as their traditional ones… and are 100% Swedish. How? Because the recipe has been developed in Sweden by a Swedish Chef, Alexander Magnusson. (https://twitter.com/IKEAUAE/status/1369170344959959041?s=20) Irrefutable facts to which Sweden’s Twitter official account has only been able to verify and celebrate together that their national dish is now plant-based and “again” … 100% Swedish!!! (https://twitter.com/swedense/status/1369188418102718465?s=20)
Philosophy
SWEDISH MEATBALLS HAVE NEVER BEEN SWEDISH. UNTIL NOW.
Problem
• In 2018, Sweden’s official account revealed a fact that took everyone by surprise: meatballs, their national dish, were not Swedish. • IKEA, globally recognized for its Swedish meatballs, has been quiet all this time…until now. It has been two years now since Sweden’s Twitter official account confessed through a viral tweet that the recipe of their national dish was not theirs. It was King Charles XII who brought it from Western Asia back in the 18th century. (https://twitter.com/swedense/status/990223361648275456?s=20)
Result
At that point, all eyes were on IKEA and a possible response to their country’s official account. But that didn't happen. Now, two years later, we have discovered the reason why IKEA did not respond to that tweet. They were waiting to have facts to reply with. And the response has not disappointed. The Swedish brand has created and launched its new plant-based meatballs that have the same taste and texture as their traditional ones… and are 100% Swedish. How? Because the recipe has been developed in Sweden by a Swedish Chef, Alexander Magnusson. (https://twitter.com/IKEAUAE/status/1369170344959959041?s=20) Irrefutable facts to which Sweden’s Twitter official account has only been able to verify and celebrate together that their national dish is now plant-based and “again” … 100% Swedish!!! (https://twitter.com/swedense/status/1369188418102718465?s=20)