Dickies - "Frozen Tundra"

Rabbit Foot

1988

Title	Frozen Tundra
Agency	Rabbit Foot
Campaign	Frozen Tundra
Advertiser	Dickies
Brand	Dickies
Date of First Broadcast/Publication	2018 / 11
Business Sector	Apparel, Fashion & Footwear
Philosophy	The residents of Green Bay know a thing or two about The Frozen Tundra. And when the white stuff sticks and the wind howls, citizens hearty and heartfelt know it is time for the Dig Out at Lambeau Field. Lambeau’s “The Frozen Tundra” nickname was inspired by the Ice Bowl between the Packers and the Dallas Cowboys in 1967. It’s kismet, perhaps, that Dallas-based Lucky Post contributed to the new Dickies campaign that pays homage to an annual act of team love by a Wisconsin town where football legend lives as true and strong as a winter’s chill. The film commissioned by Dickies and created by Rabbit Foot, was edited by Lucky Post’s Sai Selvarajan with color artistry by Neil Anderson.The brand film journeys across the City of Green Bay, home to industrial giants in meatpacking, paper milling and a community that knows how far a little elbow grease will get you: thirteen league championships, four Super Bowls, and a kinship of unrivaled fans.
Media Type	Television
Length	249 seconds
Production Company	Rabbit Foot
Executive Producer	Meredith Roach
Producer	Sam Chortek
Post	Lucky Post
Executive Producer	Jessica Berry
Editor	Sai Selvarajan
Assistant Editor	Alex Heisterkamp
Color	Neil Anderson
Audio Engineer	Scottie Richardson