| Title | It's Time for Skype |
| Agency |
Pereira O'Dell
|
| Campaign |
It's Time for Skype
|
| Advertiser |
Skype
|
| Brand |
Skype
|
| Date of First Broadcast/Publication |
2012 / 4
|
| Business Sector | Telecommunications Services
|
| Tagline | It's Time for Skype |
| Story | Skype is reminding the world how to say more and stay human with “It’s Time for Skype” campaign, http://itstimeforskype.com |
| Philosophy | Explore how Skype can help us all share our hearts, voices, gestures and expressions. "It's time for Skype" allows you to explore how Skype can help you share gestures, voices and expressions not only with video calls but screen sharing, group video, file transfer, instant messaging and calls to mobile and land lines. Each Skype offering comes with a slick interactive demo giving you the opportunity to read a bedtime story, chat with a group of friends or join a meeting. It's time for Skype also walks you through the rules of Human Engagement such as "Heart-to-hearts start face-to-face" (#12) and "Update your status in person" (#1). |
| Result | Landing Page- 28,000 demo completions (35% comp. rate)- Landing page visitors view 20% more features on .com- Greater interest in features beyond video and shows how features work together- Highly engaged users (>10min. per visit)- Robust mobile/tablet experience- Awarded FWA site of day |
| Media Type |
Web Site
|
| More Information | http://youtu.be/3sZAQX1_nyE |
| Graphic Designer |
Robert Konves
|
| Creative Director |
Shu Lai
|
| Creative Director |
Molly Parsley
|
| Account Planner |
Alina Shabashevich
|
| Media Planner |
Liz Bell
|
| Strategic Planning Director |
Jasmine Summerset
|
| Strategic Planner |
Justin Cox
|
| Account Director |
Ivy Truong
|
| Copywriter |
Neil Ramanan
|
| Art Director |
Joey Lu
|
| Print Production Manager |
Creighton Fung
|
| Print Producer |
Drew Saucedo
|
| Account Executive |
Kelsey Towbis
|
| Account Executive |
Skylar Fogel
|
