The weirdest project in the world teaches children the value of following road rules
Story
The TV commercial starts with a visual of a footbridge across a narrow road with a caption“The weirdest project in the word”.Initial online reaction to the footbridge was dismissive, until the commercial reveals in the end one of its more positive use – that “the weirdest project in the world teaches children the value of following road rules”.
Philosophy
Advertising Manager: Marge Laogan-Riola, at Manila Bulletin said, “This campaign is just the start of a very exciting period for Manila Bulletin.Our new line - ‘Be Fully Informed’ – has made a virtue of the reporting strength of the newspaper that has been consistent for the last 115 years”