| Title | Washington Crossing the Delaware |
| Agency | The Martin Agency |
| Campaign | Turnpike |
| Advertiser | GEICO |
| Brand | Geico |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller. |
| Media Type | Television & Cinema |
| Length | |
| Vice President | Ted Ward |
| Marketing | Ted Ward |
| Assistant Vice President | Bill Brower |
| Marketing | Bill Brower |
| Marketing Director | Melissa Halicy |
| Media | Melissa Halicy |
| Advertising | Melissa Halicy |
| Brand Team Supervisor | Gary Aurand |
| Brand Team Supervisor | Tom Perlozzo |
| Brand Team Planner | Brighid Griffin |
| Brand Team Planner | Julia Nass |
| Brand Team Buyer | Tim Ware |
| SVP | Steve Basset |
| Group Creative Director | Steve Basset |
| SVP | Sean Riley |
| Creative Director | Sean Riley |
| VP | Neel Williams |
| Creative Director | Neel Williams |
| Associate Creative Director | Justin Harris |
| Copywriter | Ken Marcus |
| SVP | Brett Alexander |
| Executive Producer | Brett Alexander |
| Producer | Brian Fox |
| Producer | Catherine Kennedy |
| Business Affairs Supervisor | Suzanne Wieringo |
| VP | Ben Creasey |
| Account Director | Ben Creasey |
| Account Supervisor | Allison Hensley |
| Account Supervisor | Jon Glomb |
| Account Executive | Allie Waller |
| Project Manager | Karen McEwen Gates |
| Production Company | RadicalMedia |
| Production Company | LLC |
| Director | Steve Miller |
| Executive Producer | Gregg Carlesimo |
| Executive Producer | Frank Scherma |
| Head of Production | Cathy Dunn |
| Producer | Barbara Benson |
| Production Supervisor | Ted Liotopoulos |
| 1st AD | Brian Stevens |
| Where was the spot shot? | Burbank CA |
| Post Production | MackCut and The Mill – New York |
More Work
SEE ALLKarate Therapy
- BRAND:
- Geico
- AGENCY:
- The Martin Agency
Lighten Up for the Holidays
- BRAND:
- GEICO
- AGENCY:
- The Martin Agency
Randy Jackson's Dawg Show
- BRAND:
- Geico
- AGENCY:
- The Martin Agency
The Gecko Air Show
- BRAND:
- Geico
- AGENCY:
- The Martin Agency
Casual Friday at Buckingham Palace
- BRAND:
- Geico
- AGENCY:
- The Martin Agency
Racquetball
- BRAND:
- GEICO
- AGENCY:
- The Martin Agency
Pottery
- BRAND:
- GEICO
- AGENCY:
- The Martin Agency
Massage
- BRAND:
- GEICO
- AGENCY:
- The Martin Agency
Grocery
- BRAND:
- GEICO
- AGENCY:
- The Martin Agency