| Title | Behind the hashtag: #HomeSweetHome |
| Agency | Jellyfish |
| Campaign | Behind the hashtag |
| Advertiser | United Nations High Commissioner for Refugees UNHCR |
| Brand | UNHCR |
| Date of First Broadcast/Publication | 2023 / 8 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year. The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions. |
| Media Type | Outdoor/Out of Home |
| Market | France |
| Director/Executive Creative Director | Thomas Guilhot |
| Director/Executive Creative Director | Alexandre Boutry |
| Designer/Art Director | Antoine Dezes-Richard |
| VP Strategy Director | Michael Edery |
| Copywriter / Art Director | Florian Kunlin |
| Copywriter / Art Director | Gauthier Lempereur |
| Managing Director/Partner | Sandrine Reinert |
| Art Director / Designer | Thibaut Samter |
| Global Account Director | Carlotta Barbanti |
| Content Director | Franz Miceli |
| Client Partner | Sophie Prud’Homme |
| Business Growth Director | Frank Monnier |