Volkswagen Gol - "The Gol that became a goal"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

1760

Brand: Volkswagen Gol
Country: Brazil

Advertiser: Volkswagen

Title	The Gol that became a goal
Agency	AlmapBBDO
Campaign	The Gol that became a goal
Advertiser	Volkswagen
Brand	Volkswagen Gol
Date of First Broadcast/Publication	2023 / 4
Business Sector	Midsize Cars
Philosophy	Over 42 years of uninterrupted production, Volkswagen Brasil has churned out more than 8.5 million units of the Gol, 1.5 million of which were exported. The model has been in production since 1980; it's been the most-produced, most-sold on the Brazilian market, and the most-exported, as well as having led the country's sales rankings for 27 years. This Volkswagen icon was recently discontinued, moving over to make room for its substitute, the Polo Track. And the farewell to the Gol was marked by the transformation of one Last Edition Gol into the goalposts at the Vila Belmiro stadium. To get the idea off the drawing board, we had to disassemble the vehicle, select key parts, and melt them down in a furnace at over 500ºC. That molten metal was then used to make the official goal at Vila Belmiro, which debuted during Santos Futebol Clube's first official match in the Paulista state championship, a 2-1 victory over Mirassol. To better understand the connection between the car and football, you should know that Volkswagen is well known in the mobility market for model names that reference sports, such as the Polo, the Golf, and the Derby. The Gol, a Brazilian-born model, is no exception, and was designed to honor Brazilians' legendary footballing prowess. In Portuguese, the country's official language, the word also means a goal – the goalposts and netting where players score in matches, and the goals themselves.
Media Type	Case Study
Length	108 seconds
President/CEO	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Pernil
Executive Creative Director	Fernando Duarte
Executive Creative Director	Henrique Del Lama
Creative Team	Igor Cabó
Creative Team	Pedro Hefs
Approval Client	Livia Kinoshita
Approval Client	Cristiano Mineiro
Approval Client	Arthur Rocha
Approval Client	Eduardo Wolfsohn
Production	Diego Villas Boas
Production	Vera Jacinto
Production	Murillo Moretti
Production	Paula Buzzi
Agency Liaison	Christiano Bock
Agency Liaison	Mariana Nanes
Agency Liaison	Stephanie Gasparini
Agency Liaison	Juliana Stern
Planning Team	Sérgio Katz
Planning Team	Bruno Ortiz Machado
Planning Team	Lavieri Junior
Media Team	Rafaela Alves
Media Team	Luana Gallizzi
Media Team	Everton Maciel
Content	Cristiana Uehara
Content	Hannamy Layla
Content	Samanta de Melo
Content	Beatriz Amâncio
Production Company	ilha 253
Stage Manager	Henrique Tupã
DP	Eduardo Auricchio
Executive Production	Prisma Cultural
Executive Producer	Carol Kern
Assistant Director	Ba Silveira
Assistant Director	Isabella Woelpl
Producer Liaison	Beatriz Prado
Costume	Karina Kohatsu
1st AC	Alex Amati
2nd AC	Brenno Carvalho
Video Assist	Jeferson Médice
Logger	Rebeca dos Santos
Direct Sound	Alfredo Guerra
Transmission	Guilherme Florian
Crane Operator	Felipe Ramos
Drone	Henrique Moraes
Gaffer	Antonio de Souza Neto
Colorization	Clandestino
Colorist	João Paulo Geraldo
Sound	GANSO Music
Music Composer	Cezar Brandao