Haleon - "Access Codes - Board"

Grey New York

Grey New York New York, United States

1225

This ad is part of the ACT Responsible Collection

Brand: Haleon
Country: United States

Advertiser: Haleon

Title	Access Codes - Board
Agency	Grey New York
Campaign	Access Codes
Advertiser	Haleon
Brand	Haleon
Date of First Broadcast/Publication	2022 / 10
Business Sector	OTC Medicines (Pain Relievers, Cold & Flu, ...)
Story	We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud.
Media Type	Case Study
Market	United Kingdom
Creative Agency	WPP
Executive Client Lead	Alina Kessel
Head of Strategy	Ben Kay
Chief Creative Officer	Thiago Cruz
Worldwide Chief Creative Officer	Javier Campopiano
Executive Creative Director	Armando Flores
Executive Creative Director	Sara Worthington
Clients Director	Jason Kahner
Associate Creative Director	Eileen Matthews
Global Head of Inclusion Design	Christina Mallon
Group Creative Director	Brent Singer
Global Account Director	Jean Donahue
Project Manager	Dori Metres
Associate Creative Director	Zeus Alvarez
Associate Creative Director	Shina Lee
Advertiser's Supervisor	Haleon