IKEA - "Window Shopping"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Awards

4768

Brand: IKEA
Country: Canada

Advertiser: IKEA

Title	Window Shopping
Agency	Rethink Communications Inc.
Campaign	Window Shopping
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2022
Business Sector	Drugstores, Specialty Stores
Story	To grab attention from an always-busy big city media landscape, and prove to Torontonians that IKEA’s downtown store was truly “made for downtown living,” we created living ads out of the city itself—using real homes (with real people in them!) and turning them into instantly recognizable IKEA “billboards.” Unlike a traditional installation or advertisement, utilizing real homes with real people enabled IKEA to highlight a wide breadth of people and living spaces—especially small-space living—representing and celebrating the diversity of life in Toronto.
Media Type	Case Study
Length	86 seconds
Music / Sound Design	Vapor Music Group
Production Company	Undivided Creative
Art Director	Zachary Bautista
Copywriter	Geoff Baillie
Chief Creative Officer	Aaron Starkman
Chief Creative Officer	Mike Dubrick
Creative Director	Joel Holtby
Creative Director	Zachary Bautista
Creative Director	Sean O’Connor
Creative Director	Hans Thiessen
Director	Jeremy Thompson
Director of Photography (DOP)	Jeremy Thompson
Editor	Tyler Erdelac
Producer	Christa Lindsay
Strategist	Sean McDonald
Strategist	Shereen Ladha
Strategist	Jay Fleming
Account Supervisor	Erica Francis
Associate Creative Director	Geoff Baillie
Printing House	ProPrint Services Inc.
Senior Integrated Producer	Terri Winter
Account Director	Megan Christopher
Account Director	Tracey Cronin
Account Manager	Chaityadeep Singh Mainee
Audio Producer	Kailee Nowosad
Casting	Groundglass Casting
Casting	Faces and Places Talent Agency
VFX & Color	Hardave Grewal
VFX & Color	Dan McCarthy
Advertising Manager	Brooke Lougheed
Advertising Manager	Jordan Sequeira
Digital Manager	Kevin Martins
Director of Print Production	AJ Merrick
Group Account Director	Kiara Wilson
Head of Marketing	Johanna Andrén
Media Agency	Carat
Music Director	Ted Rosnick
PR Leader	Lisa Huie
Studio Artist	Todd Bennett
Studio Artist	Justin Chan
Studio Artist	Stephanie Sherwood
Studio Artist	Nabil
Studio Director	Brad Kumar