|Title||Make Your Own Way|
|Campaign||Way of Wade|
|Date of First Broadcast/Publication|
|Business Sector||Athletic Footwear|
|Tagline||Make Your Own Way.|
|Story||To make your own way is to be in control of your own destiny. To go where others won't, or can't. For his entire career, Dwyane Wade has been determined to do what others haven't, and he's achieved success at every level. Now, with a new partner, China's powerhouse athletic brand Li-Ning, Wade continues to make his own way.|
|Executive Creative Director||Brian Ford|
|Creative Director||Kevin Buth|
|Executive Agency Producer||Alex Cohn|
|Agency Producer||Andrew Gage|
|Account Supervisor||Jared Jue|
|Special Effects / VFX||Zoic Studios|
|Actor / Celebrity||Dwayne Wade|
# +18 years track record in Communication strategy, PR, Social Me...
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Digital and 360° creative executive who inspires change and foste...
Randy Hughes joined Carmichael Lynch as a senior art director in...