Title | Come Home 1 |
Agency | Target Marketing & Communications |
Campaign | Come Home 2022 |
Advertiser | Newfoundland and Labrador Tourism |
Brand | Newfoundland and Labrador Tourism |
Date of First Broadcast/Publication | 2022 / 1 |
Business Sector | Destinations (Countries & Places) |
Philosophy | For the last two years, the whole world re-evaluated their priorities as life was put on pause. We were told to stay, to wait, and to isolate. During this period of reflection, experiential travellers were grounded – their indomitable spirit confined to their homes. Once Newfoundland and Labrador's borders reopened, we welcomed travellers by creating a campaign manifesto representing an entire provincial philosophy; a powerful metaphor for how Newfoundlanders and Labradorians live life. To take no day for granted and Leave No Song Unsung. |
Media Type | |
Length | |
Creative Director | TJ Arch |
Creative Director | Darren Clarke |
Art Director | Tom Murphy |
Art Director | Rodger Eyre |
Art Director | Amanda Blackwood |
Art Director | Jennifer Szilagyi |
Copywriter | TJ Arch |
Copywriter | Darren Clarke |
Copywriter | Justina Elias |
Copywriter | Joel Felker |
Director of Account Management | Catherine Kelly |
Account Director | Ernie Brake |
Account Manager | Allison Daley |
Strategic Planner | Noel O’Dea |
Agency Production Manager | Vivian Tulk |
Director of Communications and Media Planning | Jef Combdon |