| Title | The Love Collab |
| Agency | Rethink Communications Inc. |
| Campaign | The Love Collab |
| Advertiser | Kraft Heinz / McCain Foods Canada |
| Brand | Heinz / McCain |
| Posted | November 2022 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | Heinz has been the leader in condiments for 150 years. McCain sells 1 in 4 fries on the planet. Both brands share a similar strategy - to reinforce their iconic status. It is only fitting to celebrate them as one of the world’s most iconic power couples: fries & ketchup. We paired up for the most romantic Valentine’s Day partnership on earth. |
| Media Type | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Leia Rogers |
| Executive Creative Director | Mike Dubrick |
| Associate Creative Director | Grace Cho |
| Art Director | Grace Cho |
| Associate Creative Director | Jake Hope |
| Art Director | Jake Hope |
| Associate Creative Director | Cam Spires |
| Copywriter | Cam Spires |
| Associate Creative Director | Geoff Baillie |
| Copywriter | Geoff Baillie |
| Associate Creative Director | Karine Doucet |
| Writer | Karine Doucet |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Darren Yada |
| Strategist | Julian Morgan |
| Production Company Producer | Claire Khan |
| Production Company Producer | April Haffenden |
| Production Company Producer | Yogi Omar |
| Production Company Producer | Keegan Shay |
| Photographer | Clinton Hussey |
| Studio Artist | Jonathan Cesar |
| Editor | Thomas McKeen |
| Editor | Nigel McGinn |
| Editor | Taylor McWade |
| Editor | Leigh ONeill |
| Props | Nick Melchin |
| Props | Lynne Gonzaga |
| Account Director | Sarah Riedlinger |
| Account Manager | Elsie Blackman |
| Account Manager | Michelle Rupisan |
| Account Director | Karlee Bedford |
| Account Director | Kai de Bruyn Kops |
| Account Manager | Emily Anzarouth |
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