After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican Republic seeking to generate a natural approach to the brand, by being perceived as a company that understands the needs and culture of the country.
Problem
To design our bags with baseball-related art in the "Passion for Baseball Special Edition," during the 2014-2015 season.
Result
Bags became collectibles for construction workers, and inspired them to seek all of them. It was such a success that there is already an order of new artwork for the 2015-2016 season that will have a very special promo