Title | Groundhog Day |
Agency | McCann London |
Campaign | Groundhog Day |
Advertiser | Subway |
Brand | Subway |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | Restaurants & Fast Food |
Story | An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London. In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich. But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed. The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations. |
Media Type | Television |
Length | |
Brand Marketing Director | Sacha Clark |
Chief integration officer | Sergio Lopez |
Executive Producer | Sophie Chapman-Andrews |
Executive Producer | Nicholas Mugridge |
Agency Producer | Claire Hopkins |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Creative Director | Alexei Berwitz |
Creative Director | Rob Webster |
Creative Team | Matt Searle |
Creative Team | baba molviji |
Business Director | Jason McNamee |
Business Director | Katie Morris |
Account Director | Francois D’Espagnac |
Account Planner | Nathaniel Hill |
Account Planner | Matt Saunders |
Production Company | Blink Productions |
Director | Max Sherman |
Director of Photography (DOP) | Simon Richards |
Producer | Patrick Craig |
Co Executive Producer | Ben Sharpe |
Editor | Saam Hodivala |
Editing Company | Work Editorial |
Music | TBC |
Sound Engineer | Adam Smyth |
Audio Village / Sound Studio Producer | Craft |
Media Agency | Mediacom Leeds |
Media Planner | Dan Sear |