| Title | Berries |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| Agency |
McCann Barcelona
|
| Campaign |
Fresh Prints
|
| Advertiser |
Aldi
|
| Brand |
Aldi
|
| Date of First Broadcast/Publication |
2018 / 5
|
| Business Sector | Department Stores, Supermarkets
|
| Story | We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was. |
| Media Type |
Print
|
| Media Agency |
Havas Barcelona
|
| Executive Creative Director |
Jon Lavin
|
| Executive Creative Director |
Raquel Martínez
|
| Executive Creative Director |
maite carrillo
|
| Creative Director |
Fernando Cerezo
|
| Creative Director |
Jaume Rufach
|
| Creative Director |
Eduard Cubel
|
| Art Director |
Fernando Cerezo
|
| Art Director |
Max Gener
|
| Copywriter |
Monica Moro
|
| Copywriter |
Jon Lavin
|
| Account Management |
Eva Soler
|
| Account Management |
Kelya Rodríguez
|
| Production Company |
CRAFT
|
| Director of Photography (DOP) |
Pere Pascual
|
| Agency Producer |
Sara Cuadrado
|
| Agency Producer |
Raquel Aguinaga
|
| Chief Creative Officer |
Monica Moro
|
| General Creative Director |
Marta Lluciá
|
| President of Creative Leadership Europe |
Adrian Botan
|
