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Daniel Minaker
Daniel Minaker
Regional Digital Chief Creative Officer at VML Mexico
Buenos Aires, Argentina
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TitleThe Pirate Match
Agency
Campaign Pirate Match
Advertiser DirecTV
Brand DirecTV Go
PostedNovember 2022
Business Sector Media, Publishing & Production
Story The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click.
Problem Streaming and live broadcast paid platform.
Media Type Case Study
Advertising Manager
Advertising Manager
Advertising Manager
Media Planner
Media Planner
Media Planner
Chief Executive Officer (CEO)
Global Chief Creative Officer
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Director
Associate Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Executive Agency Producer
Project Manager
Strategy Director
Account Director
Agency Account Manager
New Business Director
Production Company Buzz Creative Content Studio
Managing Director
Director
Executive Producer
Production Company Producer
Editor
Sound Production
Executive Music Producer
Executive Music Producer
Music Producer
Music Composer
Photographer
Photographer

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