M. Kathleen Donald

M. Kathleen Donald

Chief Operating Officer at Campbell Ewald Los Angeles
San Antonio, United States

About me

Kathleen was named COO at Lowe Campbell Ewald in July 2013 and is responsible for account management, strategic planning and analytics, media planning and buying, and overall agency process.




Kathleen has a rare ability to see the big picture with acute accuracy and objectivity, as well as lead with clear vision and fairness. This comes, in part, from her ability to consume and process large amounts of information and detail. It also comes from her natural problem-solving ability. She is able to take on complex and multi-level challenges. While she may not admit it on a daily basis, the more complex the problem the more energized she is by solving it. She will find multiple solutions for a challenge, then present you with action plans for each. In this way she is a force of nature.




When it comes to clients and coworkers, she shows fierce loyalty driven by her personal value of integrity: do the right thing because it’s the right thing to do. Not that Kathleen is always easy to sway: she is a truly unique blend of formidable business professional and compassion, and she sees the business and human side of situations with great clarity.




The COO role at Lowe Campbell Ewald is the latest in a series with increasing operational responsibilities. In her previous role as President, Managing Director, she continued to lead the Navy account, which has been with the agency for 12 years. She also established and ran the Campbell Ewald San Antonio office.




Prior to joining the agency, she worked as Regional Group Brand Director at Ogilvy & Mather-London, where she restructured processes on the Ford of Europe account to bring greater strategic and creative thinking to bear on the client's work. As Director of Brand Planning at Ogilvy & Mather-Detroit, she co-created Ford's brand management system, co-developed the agency's first planning process, and brought global alignment to all of Ford's research activities.




Kathleen resides in Royal Oak, Michigan. She adores her family and loves traveling, particularly to Northern Michigan. 

Positions

Chief Operating Officer
Campbell Ewald San Antonio
Chief Operating Officer
Chief Client Officer

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